Communications,
engineered.
Comm-OS™ is an independent practice that seeks to redefine how enterprise communications work.
Built on years of communications expertise and intellectual capital, we create proprietary methodologies and system designs that make communications knowledge more explicit, consistent, reusable and cumulative.
Research Areas
Agent-Enabled Delivery & Infrastructure
Improve communications research, analysis and execution, while keeping human judgement at the core.
Knowledge & Memory
Turn research, experience and campaign intelligence into reusable knowledge that carries forward from one project to the next.
Communications Intelligence
Make media, market, narrative and coverage intelligence more useful for understanding context, trends and emerging opportunities.
Decision Systems
Make recurring communications judgement more explicit, consistent and reusable — from media selection to messaging and content.
Measurement & Evaluation
Develop better ways to evaluate communications relevance and impact with clear, consistent criteria.
Pilot Projects
Comm-OS™ is being developed through real communications work, prototypes and small-scale pilots with trusted clients.
More case studies and details will be added as pilots are completed, validated and scaled.
Discover where your company should have a voice — and where it should speak next.
The challengeIssues often emerge through scattered signals — a competitor making a move, an emerging regulation, or a question flagged by the sales team. But identifying whether a signal is a meaningful issue is only the first step. The harder task is understanding who the issue matters to, what the company can credibly contribute, and how its products and technologies can be connected to that issue in a meaningful way.
First Voice™ maps the communications territories your company can credibly occupy, connecting external signals with your products and technologies, segmented by audience and discussed in the broader context of issues that matter. We offer a clear, methodological approach to communications strategy-building and issues management.
How can it help me?
- Track external signals
Bring regulatory changes, policy developments, industry shifts, competitor narratives and emerging issues into the mapping process. - Map your current communications landscape
See which topics and content territories your company already occupies — and where gaps or overlaps exist. - Connect expertise to broader relevance
Identify where your products, technologies and applications intersect with larger industry and societal conversations. - Identify future territories
Anticipate emerging topics and areas where the company could build relevance before they become crowded. - Turn the map into a content strategy
Translate the analysis into a more evidence-based set of content priorities, topics and areas for future communications.
Media tiering is more than simple ranking. Build your channel strategy on multidimensional evidence.
The challengeMedia landscapes have become increasingly diverse, but media evaluation is still often based on experience, fixed tiers or fragmented data. Different channels are almost impossible to compare on a single scale. Without a clear understanding of the role each channel can play, teams struggle to build a balanced media strategy and allocate resources across stories, audiences and communications objectives.
Lighthouse Matrix™ is a context-based media evaluation system designed to identify channels that matter for a specific communications objective. Rather than relying on fixed or inherited media tiers, it applies a proprietary scoring framework that evaluates media in relation to the company, audience, objective and story.
How can it help me?
- Build a channel strategy around your objectives
Identify the channels best suited to your story, audience and communications goals, based on the role each can play in your overall strategy. - Allocate resources with greater clarity
Understand where to focus media outreach and investment, and identify gaps or imbalances in your channel mix. - Make media priorities more explainable
Ground channel recommendations in a consistent evaluation framework, bringing greater structure and transparency to professional judgement.
Go beyond coverage counts. Understand what your PR actually achieved.
The challengePR results are often evaluated through a mix of experience, instinct and loosely defined criteria — alongside messy numbers whose sources and methodology are unclear. Even when these metrics are condensed into a “value” figure, the reasoning behind it can remain difficult to explain.
Impact Score™ explores a more systematic and evidence-based way to evaluate the value of coverage, using a consistent framework to assess each piece in relation to the communications objective and the wider news environment.
How can it help me?
- Move beyond arbitrary value assessments
Replace loosely defined “PR value” with a consistent evaluation framework where each assessment can be traced back to explicit criteria. - Put coverage in context
Use AI to assess how closely a piece of coverage connects with the wider news and industry conversations happening at the time. - Produce more defensible PR reporting
Generate scores and insights that are consistent, explainable and supported by the underlying assessment — rather than numbers that simply look precise.
Keywords limit what you see. Capture valuable media opportunities through semantic context.
The challengeTraditional media and news monitoring are constrained by predefined keywords and topics. Media calendars are built around known events and planned communications priorities. What isn't defined first can easily go undiscovered.
Semantic Capture™ looks beyond these predefined boundaries using a semantic context to surface developments that may reveal a new opportunity for you to weigh in. When combined with a knowledge system, it also assesses why the development matters to the industry and your company, and what perspective you could bring to the conversation.
How can it help me?
- Surface topics beyond your planned agenda
Identify developments and emerging topics that were not already part of your monitoring keywords, topic list or communications calendar — but may be relevant to the business. - Explain why they matter
Assess what has changed, why it matters to the industry, what it means for the company, and why the development may deserve attention. - Develop a reason to speak
Translate the development into a potential media opportunity — identifying what the company could contribute, what insight it could offer journalists, and how it could bring a relevant perspective to the conversation.
Keep the thinking behind your communications decisions, not just the final outputs.
The challengeImportant communications decisions rarely stand alone. They build on previous topics, client discussions, media responses and competing perspectives — but much of that thinking disappears when a project ends or people move on.
Decision Ledger™ captures this reasoning as part of a connected communications knowledge system. When a new topic or communications question arises, relevant past decisions and alternative approaches can be retrieved and used to inform the next one.
How can it help me?
- Bring relevant experience into the next decision
Surface related past decisions, perspectives and outcomes when a new communications opportunity or challenge arises. - Turn past thinking into actionable recommendations
Use previous experience to identify potential angles, questions and approaches for the current situation — while leaving the final judgement to the communications professional.
Our development process
Practice-led Discovery
Starting with real communications work, we draw on deep industry expertise to uncover practices, judgements and patterns worth investigating.
Development
We turn the emerging method into a working system through agent orchestration, engineering development and testing.
Pilots
We apply the system to live communications work alongside design partners, using real projects to refine, validate and shape practical application.
Scale & Deployment
Once proven, the method moves into regular use, generating new evidence, insights and questions that feed back into its continued development.
Interested in the work?
We're open to conversations with communications and marketing leaders, practitioners and researchers exploring this field of work.
If you have real communications needs and hope to explore how new methods and systems could be developed around the way you actually work, we'd also be happy to connect with you as a select pilot partner.
Get in touch →